7 Questions to Ask Yourself to Create an Effective Social Media Marketing Strategy

Creating an effective social media marketing strategy is crucial to your long-term business success. However, it can be a challenge to know what to include. Here are seven questions you should ask and write down the answers to in order to create an effective strategy.

1. Exactly who do I want to target using social media? You may have a target market or two who does not really use social media right now and so you may not be able to target all of your audience using social media. Get very clear about exactly who is using social media that you can target for your business.

2. What are all the products and services that I will offer via social media? You may have a product or two that may not be a fit or you may find that you need to offer some information products along with physical products or services in order to make a large profit and to make your time spent marketing with social media well worth it.

3. Which social media networks will I use? While facebook, linkedin and twitter are currently the most popular, you also want to consider smaller more niche targeted ones such as ryze.com, ning, and other ones that focus in on very specific groups of people.

4. How much time per day should I spend and can I spend marketing with social media? You need to allot time to work your social media marketing strategy. For most businesses the amount will need to be between half an hour and two hours per day.

5. How will I measure my results? You cannot go into social media marketing thinking only about ROI because of its very nature. However, you do need to be able to track the numbers of sales and people you are signing up as a result of your social media activities.

6. What kinds of content am I going to offer via social media and how will I produce it?
While you can certainly share the content of others and you should avoid sharing only your own content, the reality is that you will need to also make time to produce your own content. The majority of this should be written by you although you can also modify PLR products and ghost write some of it in order to save time.

7. What are all of the ways that I will make money with social media? You need to be crystal clear about all of the ways that you will monetize social media and ideally you should have at least three. By expanding how you will make money you will make more of it.

Do you need some help with your social media marketing strategy?

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